THOMAS AND UBER CUPS PAY-PER-VIEW TV BEING STUDIED

April 1, 1996 (D.SHUTTLENWS) - North American badminton fans
may have the chance to view this year's edition of the world
men's and women's team championships being held in Hong Kong
from May 16-26 on pay-per-view television.

The championships, known as the Thomas and Uber Cups, feature
the most exciting matches in the sport of badminton because the
players put forth their best efforts in representing their
countries.

LRA Racketsports, a sports management company based in Toronto,
is exploring the feasibility of bringing the championships to
Canadian and United States pay-per-view and is conducting a
survey to gauge fan interest.

Inspired by the World Cricket championships pay-per-view, LRA
officials indicated that they will contact the International
Badminton Federation to arrange to cablecast the key matches
of the team championships if there is enough fan interest.

The company has established a telephone survey line at 416-449-8742
where fans may indicate their interest in subscribing to the pay-
per-view and their price preferences. LRA has also indicated that
they will be monitoring the various Internet sites and mailing lists
for any feedback.

LRA officials hope that enough fans show interest so that they can
bring about cablecasts of this year's Thomas and Uber Cups and other
badminton events in the future.

COPYRIGHT 1996 by D.Shuttlenws@genie.com.

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